Help sharing holistic health yoga practices and knowledge
Find
A nugget of insights is found through research
Find
A nugget of insights is found through research
Personas
Persona
Stina, 31
Lives in Denmark, Aarhus. She works as a fitness instructor in a local gym. She likes to watch videos on psychology and spirituality. Stina has some work stress and uncertainty in relationship she’s not sure how to deal with.
Persona
Stina, 31
Lives in Denmark, Aarhus. She works as a fitness instructor in a local gym. She likes to watch videos on psychology and spirituality. Stina has some work stress and uncertainty in relationship she’s not sure how to deal with.
Persona
Erik, 28
Lives in Germany, Düsseldorf. He’s a manager of a small department in an IT company. He got naturally interested in spiritual practices, and as he likes to try things, he sees value in meditation. But it doesn’t seem enough to solve his work stress and some personal issues he currently faces.
Persona
Erik, 28
Lives in Germany, Düsseldorf. He’s a manager of a small department in an IT company. He got naturally interested in spiritual practices, and as he likes to try things, he sees value in meditation. But it doesn’t seem enough to solve his work stress and some personal issues he currently faces.
Persona
Jonna, 36
Lives in Sweden, Malmö. She’s an artist who lives a happy life with her husband and two children. She currently lacks inspiration in her work and looks for ways to fulfil it, as even classical music and nature walks can’t help.
Persona
Jonna, 36
Lives in Sweden, Malmö. She’s an artist who lives a happy life with her husband and two children. She currently lacks inspiration in her work and looks for ways to fulfil it, as even classical music and nature walks can’t help.
Persona
Joel, 32
Lives in Sweden, Stockholm. He’s a software developer with good social skills. He feels that he’s close to the pinnacle of his career and seeks for something more in life. He searches for meaning online in various sources he could have his hands on.
Persona
Joel, 32
Lives in Sweden, Stockholm. He’s a software developer with good social skills. He feels that he’s close to the pinnacle of his career and seeks for something more in life. He searches for meaning online in various sources he could have his hands on.
Customer Journey Map
Customer Journey Map
Design principles
Design principles
Principle
Sincere
Personality of the product has to convey such information, style and energy so it becomes endearing for users.
Principle
Sincere
Personality of the product has to convey such information, style and energy so it becomes endearing for users.
Principle
Immersive
Once a relationship has been established, the product has to be open and honest about the spiritual path.
Principle
Immersive
Once a relationship has been established, the product has to be open and honest about the spiritual path.
Principle
Welcoming
The offline experience and its online representation has to be warmly welcoming for spiritual seekers.
Principle
Welcoming
The offline experience and its online representation has to be warmly welcoming for spiritual seekers.
Principle
Scaleable
Everything online and offline has to be executed in such a way that people with moderate skills of managing the property should be able to support it following simple templates and manuals provided.
Principle
Scaleable
Everything online and offline has to be executed in such a way that people with moderate skills of managing the property should be able to support it following simple templates and manuals provided.
Vision
Long term goal
Aspire 10’000 people to self-realisation in the next 7 years for the better world around us
Vision
Long term goal
Aspire 10’000 people to self-realisation in the next 7 years for the better world around us
Shape
Future product is shaped in close collaboration with a client
Shape
Future product is shaped in close collaboration with a client
Planning
Design sprint
Together with the monks we’ve co-created the vision and strategy of the whole project
Planning
Design sprint
Together with the monks we’ve co-created the vision and strategy of the whole project
Futura
Interface application
Interface application
Alice
Storytelling
Storytelling
Cut
Facets polished to shine bright. The product is ready to go live
Cut
Facets polished to shine bright. The product is ready to go live
Hero & intro
User research showed most important information to highlight which was brough all the way up. Users also expressed importance in seeing the place in action hence a lot of pictures and background videos were added for immersive experience
Hero & intro
User research showed most important information to highlight which was brough all the way up. Users also expressed importance in seeing the place in action hence a lot of pictures and background videos were added for immersive experience
The place
Start page tells the half-a-century story about the monastery amidst the depth of Swedish forest
The place
Start page tells the half-a-century story about the monastery amidst the depth of Swedish forest
Retreat page
Retreat page starts with dates, social proof and location information. It also carries the feel of the place through a gallery. And gives a clear outline of every day setting the expectation
Retreat page
Retreat page starts with dates, social proof and location information. It also carries the feel of the place through a gallery. And gives a clear outline of every day setting the expectation
More videos
As users requested to get a feel for the company at the retreat, page contain video testimonials and video lessons by the teachers
More videos
As users requested to get a feel for the company at the retreat, page contain video testimonials and video lessons by the teachers
Location
It also states clearly how to get there, and summarises all the program in a bulleted list
Location
It also states clearly how to get there, and summarises all the program in a bulleted list
Booking
Once the dates are choses, user only needs to fill in a simple booking form and pay a deposit of $100. Practice shows that show up rate is about 98% while everyone else deals with the rest of the payment at the premises
Booking
Once the dates are choses, user only needs to fill in a simple booking form and pay a deposit of $100. Practice shows that show up rate is about 98% while everyone else deals with the rest of the payment at the premises
Confirmation
Before proceeding to payment, users see the list of included amenities once again. And once the payment is processed through Stripe, next steps are clearly communicated at the confirmation page
Confirmation
Before proceeding to payment, users see the list of included amenities once again. And once the payment is processed through Stripe, next steps are clearly communicated at the confirmation page
Key milestones
Role
User testing
Facilitaton
Design sprint
Facilitation
Strategy
Vision
Value based roadmap
Prototype
Design principles
Design
Full cycle
Engineering
Architecture
Backlog
Team management
Final user test
Facilitation
Results presented here may differ from an official stance of the client.
Results presented here may differ from an official stance of the client.
Another project
Another project
NPS +40
#savinglives
#behaviourchange
NPS +40
#savinglives
#behaviourchange
Better Things
We read between the wants
Better Things
We read between the wants