Help sharing holistic health yoga practices and knowledge
Find
A nugget of insights is found through research
Personas
Persona
Stina, 31
Lives in Denmark, Aarhus. She works as a fitness instructor in a local gym. She likes to watch videos on psychology and spirituality. Stina has some work stress and uncertainty in relationship she’s not sure how to deal with.
Persona
Erik, 28
Lives in Germany, Düsseldorf. He’s a manager of a small department in an IT company. He got naturally interested in spiritual practices, and as he likes to try things, he sees value in meditation. But it doesn’t seem enough to solve his work stress and some personal issues he currently faces.
Persona
Jonna, 36
Lives in Sweden, Malmö. She’s an artist who lives a happy life with her husband and two children. She currently lacks inspiration in her work and looks for ways to fulfil it, as even classical music and nature walks can’t help.
Persona
Joel, 32
Lives in Sweden, Stockholm. He’s a software developer with good social skills. He feels that he’s close to the pinnacle of his career and seeks for something more in life. He searches for meaning online in various sources he could have his hands on.
Customer Journey Map
Design principles
Principle
Sincere
Personality of the product has to convey such information, style and energy so it becomes endearing for users.
Principle
Immersive
Once a relationship has been established, the product has to be open and honest about the spiritual path.
Principle
Welcoming
The offline experience and its online representation has to be warmly welcoming for spiritual seekers.
Principle
Scaleable
Everything online and offline has to be executed in such a way that people with moderate skills of managing the property should be able to support it following simple templates and manuals provided.
Vision
Long term goal
Aspire 10’000 people to self-realisation in the next 7 years for the better world around us
Shape
Future product is shaped in close collaboration with a client
Planning
Design sprint
Together with the monks we’ve co-created the vision and strategy of the whole project
Futura
Alice
Cut
Facets polished to shine bright. The product is ready to go live
Key milestones
Role
User testing
Facilitaton
Design sprint
Facilitation
Strategy
Vision
Value based roadmap
Prototype
Design principles
Design
Full cycle
Engineering
Architecture
Backlog
Team management
Final user test
Facilitation
Results presented here may differ from an official stance of the client.
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NPS +40
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