Self-service for Telecom to both cut calls to centers and cross-sell better

Key Results

Support calls

-14%

Churn

-4%

Rating

+1.9

We created a pocket digital connectivity valet

Find

A nugget of insights is found through research

Find

A nugget of insights is found through research

Personas

Persona

Sara, 32

Sarah is a busy lawyer who

Persona

Sara, 32

Sarah is a busy lawyer who

Persona

Jon, 24

Jon is a young professional who is an early adopter of new technology. He owns multiple devices and is always looking to upgrade to the latest smartphone or gadget...

Persona

Jon, 24

Jon is a young professional who is an early adopter of new technology. He owns multiple devices and is always looking to upgrade to the latest smartphone or gadget...

Persona

Vaidotas, 57

Vaidotas is a retired teacher looking for an affordable cell phone plan to stay in touch with family and friends. He has limited data needs and prefers simple flip phones over smart devices...

Persona

Vaidotas, 57

Vaidotas is a retired teacher looking for an affordable cell phone plan to stay in touch with family and friends. He has limited data needs and prefers simple flip phones over smart devices...

Persona

Kali, 38

Kali manages a household of four and needs a family plan to cover all their devices. With both teenage kids and toddlers at home, parental controls and family safety feat...

Persona

Kali, 38

Kali manages a household of four and needs a family plan to cover all their devices. With both teenage kids and toddlers at home, parental controls and family safety feat...

Customer Journey Map

Customer Journey Map

Business goal

Big merger

While executing, we merged online properties of biggest mobile and landline Internet providers during the acquisition of ComHem by Tele2

Business goal

Big merger

While executing, we merged online properties of biggest mobile and landline Internet providers during the acquisition of ComHem by Tele2

Shape

Future product is shaped in close collaboration with a client

Shape

Future product is shaped in close collaboration with a client

Planning

Design sprint

Together with stakeholders and the team we’ve co-created the prototype of the initial solution during a 3 days design sprint.

Planning

Design sprint

Together with stakeholders and the team we’ve co-created the prototype of the initial solution during a 3 days design sprint.

Lo-Fi

Lo-Fi

Tele2 Pro

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

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!@#$%^&*()-=+

Cut

Facets polished to shine bright. The product is ready to go live

Cut

Facets polished to shine bright. The product is ready to go live

Activity

Northern light colour reflects if there’s sufficient data based on the prediction model

Activity

Northern light colour reflects if there’s sufficient data based on the prediction model

Device

Full device control over settings and instalments. Multiple add-ons to choose from

Device

Full device control over settings and instalments. Multiple add-ons to choose from

Connectivity hub

Connect any property in just one click. Whether it’s a summer house, a car or a boat

Connectivity hub

Connect any property in just one click. Whether it’s a summer house, a car or a boat

Settings

No need to call support anymore as most of the call reasons are available for the user to manage

Settings

No need to call support anymore as most of the call reasons are available for the user to manage

Key milestones

Role

User testing

Facilitaton

Design sprint

Facilitation

Strategy

Vision

Value based roadmap

Prototype

Design principles

Design

Full cycle

Engineering

Architecture

Backlog

Team management

Final user test

Facilitation

Results presented here may differ from an official stance of the client.

Results presented here may differ from an official stance of the client.

Another project

Another project

NPS +40

#savinglives

#behaviourchange

NPS +40

#savinglives

#behaviourchange

Better Things

We read between the wants

Better Things

We read between the wants