We created a pocket digital connectivity valet
Find
A nugget of insights is found through research
Personas
Persona
Sara, 32
Sarah is a busy lawyer who
Persona
Jon, 24
Jon is a young professional who is an early adopter of new technology. He owns multiple devices and is always looking to upgrade to the latest smartphone or gadget...
Persona
Vaidotas, 57
Vaidotas is a retired teacher looking for an affordable cell phone plan to stay in touch with family and friends. He has limited data needs and prefers simple flip phones over smart devices...
Persona
Kali, 38
Kali manages a household of four and needs a family plan to cover all their devices. With both teenage kids and toddlers at home, parental controls and family safety feat...
Customer Journey Map
Business goal
Big merger
While executing, we merged online properties of biggest mobile and landline Internet providers during the acquisition of ComHem by Tele2
Shape
Future product is shaped in close collaboration with a client
Planning
Design sprint
Together with stakeholders and the team we’ve co-created the prototype of the initial solution during a 3 days design sprint.
Lo-Fi
Tele2 Pro
Cut
Facets polished to shine bright. The product is ready to go live
Key milestones
Role
User testing
Facilitaton
Design sprint
Facilitation
Strategy
Vision
Value based roadmap
Prototype
Design principles
Design
Full cycle
Engineering
Architecture
Backlog
Team management
Final user test
Facilitation
Results presented here may differ from an official stance of the client.
Another project
NPS +40
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