Effortless search
Find
A nugget of insights is found through research
Quantitative study
Key numbers
Open data
2x
Morgan Stanley claims that mobile browser traffic is 2x times larger than apps on top 50 mobile web properties
Performance of major online properties has to suffice key use cases
Open data
1.1x
Facebook mobile traffic is 1.1x bigger on the web rather than on the app
App needs to accomodate for social media users even more than native apps
Open data
3.5x
News companies traffic is 3.5x times larger on the web rather than in apps
News apps behaviour should be translated to mobile web with all major extra features
Open data
48%
Google shared that 48% of new searches for anything at all starts on the web
Search console should offer more context, along with trend highlights
Customer Journey Map
Study stages
Product research
During the research phase the following exercises took place: Bus stop study, User interviews, User testing, Kano model analysis, Treacy & Wiersema competitor matrix, Big data analysis, Open data analysis
Shape
Future product is shaped in close collaboration with a client
Lo-Fi
Long-term goal
In 2 years time Opera becomes a go-to app for finding any information online with a perception that it works faster and more efficient than any of the competition
Cut
Facets polished to shine bright. The product is ready to go live
Key milestones
Role
User testing
Facilitaton
Strategy
Vision
Value based roadmap
Prototype
Design principles
Design
Full cycle
Final user test
Facilitation
Results presented here may differ from an official stance of the client.
Another project
NPS +40
#savinglives
#behaviourchange