Effortless search
Find
A nugget of insights is found through research
Find
A nugget of insights is found through research
Quantitative study
Survey: Why Opera?
47% Traffic, 24% Speed, 17% Habit, 12% Other
Interface has to emphasise Compression and Speed for new users
Survey: Why Opera?
47% Traffic, 24% Speed, 17% Habit, 12% Other
Interface has to emphasise Compression and Speed for new users
Search vocabulary analysis
Search vocabulary helped to define major behavior patterns: 57% social networks, 28% News, 9% Sports
App should integrate social networks and news deeper into the interface
Search vocabulary analysis
Search vocabulary helped to define major behavior patterns: 57% social networks, 28% News, 9% Sports
App should integrate social networks and news deeper into the interface
Key numbers
Open data
2x
Morgan Stanley claims that mobile browser traffic is 2x times larger than apps on top 50 mobile web properties
Performance of major online properties has to suffice key use cases
Open data
2x
Morgan Stanley claims that mobile browser traffic is 2x times larger than apps on top 50 mobile web properties
Performance of major online properties has to suffice key use cases
Open data
1.1x
Facebook mobile traffic is 1.1x bigger on the web rather than on the app
App needs to accomodate for social media users even more than native apps
Open data
1.1x
Facebook mobile traffic is 1.1x bigger on the web rather than on the app
App needs to accomodate for social media users even more than native apps
Open data
3.5x
News companies traffic is 3.5x times larger on the web rather than in apps
News apps behaviour should be translated to mobile web with all major extra features
Open data
3.5x
News companies traffic is 3.5x times larger on the web rather than in apps
News apps behaviour should be translated to mobile web with all major extra features
Open data
48%
Google shared that 48% of new searches for anything at all starts on the web
Search console should offer more context, along with trend highlights
Open data
48%
Google shared that 48% of new searches for anything at all starts on the web
Search console should offer more context, along with trend highlights
Customer Journey Map
Customer Journey Map
Study stages
Product research
During the research phase the following exercises took place: Bus stop study, User interviews, User testing, Kano model analysis, Treacy & Wiersema competitor matrix, Big data analysis, Open data analysis
Study stages
Product research
During the research phase the following exercises took place: Bus stop study, User interviews, User testing, Kano model analysis, Treacy & Wiersema competitor matrix, Big data analysis, Open data analysis
Shape
Future product is shaped in close collaboration with a client
Shape
Future product is shaped in close collaboration with a client
Lo-Fi
Lo-Fi
Wireframes
Initial drafts of the solution
Wireframes
Initial drafts of the solution
Long-term goal
In 2 years time Opera becomes a go-to app for finding any information online with a perception that it works faster and more efficient than any of the competition
Cut
Facets polished to shine bright. The product is ready to go live
Cut
Facets polished to shine bright. The product is ready to go live
Quality Night mode
We made Opera to become the first system with a sepia-tint night mode for the whole UX. Other browsers and OSs followed in 6-9 months
Quality Night mode
We made Opera to become the first system with a sepia-tint night mode for the whole UX. Other browsers and OSs followed in 6-9 months
First ever Paste & Go
Opera has become the first browser with a smoothest common use case: Paste & Go experience. Since the key information has been brought all the way up to the user's sight. Other big browsers implemented exact same solution in 3-6 months
First ever Paste & Go
Opera has become the first browser with a smoothest common use case: Paste & Go experience. Since the key information has been brought all the way up to the user's sight. Other big browsers implemented exact same solution in 3-6 months
More search, more money
By applying certain tweaks to the omnibox we have attracted more attention to it, generating more searches - bringing up the main revenue stream
More search, more money
By applying certain tweaks to the omnibox we have attracted more attention to it, generating more searches - bringing up the main revenue stream
+0.9 rating
By presenting the Rating dialogue at the right time, we've managed to gather a lot of relevant feedback, which elevated the app rating form 3.4 to 4.3
+0.9 rating
By presenting the Rating dialogue at the right time, we've managed to gather a lot of relevant feedback, which elevated the app rating form 3.4 to 4.3
R&D concept
To elevate Opera's experience, an R&D concept of Novel search based on the Product Strategy has been developed, it brings more relevant info right at the fingertips in a modern and slick look
R&D concept
To elevate Opera's experience, an R&D concept of Novel search based on the Product Strategy has been developed, it brings more relevant info right at the fingertips in a modern and slick look
Goods in few taps
Apart from regular browsers, it brought items based on user behaviour right at the fingertips
Goods in few taps
Apart from regular browsers, it brought items based on user behaviour right at the fingertips
Act & Share
Most relevant page actions were brought up from deep inside the menus to user experience context
Act & Share
Most relevant page actions were brought up from deep inside the menus to user experience context
Key milestones
Role
User testing
Facilitaton
Strategy
Vision
Value based roadmap
Prototype
Design principles
Design
Full cycle
Final user test
Facilitation
Results presented here may differ from an official stance of the client.
Results presented here may differ from an official stance of the client.
Another project
Another project
NPS +40
#savinglives
#behaviourchange
NPS +40
#savinglives
#behaviourchange
Better Things
We read between the wants
Better Things
We read between the wants