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Growth optimisation of biggest food delivery app in the US

Key Results

ARR

+$200M

Cancellations

-3%

Note on presentation

To maintain confidentiality around the specific optimizations we delivered with the DoorDash team, this page covers only the overview of adjustments

Note on presentation

To maintain confidentiality around the specific optimizations we delivered with the DoorDash team, this page covers only the overview of adjustments

Starting point

App welcomes everyone from the start, customers new and old offering the best path for each

Starting point

App welcomes everyone from the start, customers new and old offering the best path for each

Search

It makes it easy to find wihtin the app what you're looking for

Search

It makes it easy to find wihtin the app what you're looking for

Account

The app helps users to get back to their data and keep it open

Account

The app helps users to get back to their data and keep it open

Welcome

New users are welcome with a starting offer and useful tools

Welcome

New users are welcome with a starting offer and useful tools

Order

Order overview provides all the necessary context to make the final call

Order

Order overview provides all the necessary context to make the final call

Key milestones

Role

Competitor analysis

Lead

Design

Design principles

Design execution

Lo-fi

Design system

Hi-fi

Prototype

Results presented here may differ from an official stance of the client.

Results presented here may differ from an official stance of the client.

Another project

Rounds of investment: 3

NPS +40

#startup

#fromscratch

Rounds of investment: 3

NPS +40

#startup

#fromscratch

Other works

Better Things

We read between the wants